NAB 2023

Las Vegas Convention Center / April 16, 2023 - April 19, 2023

NAB 2023

C3529, Central Hall

NAB, one of the largest shows for media, entertainment and technology is coming up – in no place other than The Entertainment Capital of the World. Of course, Fraunhofer will be in Las Vegas, too. Visit us in Central Hall at booth C3529 to discover our state-of-the-art technologies.

^{MPEG-H Audio: Personalization, Accessibility, and Seamless Ad Insertion}

From stereo to multichannel to immersive 3D audio, MPEG-H Audio has the features you need to enhance viewer loyalty and advertising revenue. Already on the air in Brazil and South Korea, the fraunhofer technology also powers Sony’s 360 Reality Audio music streaming available on Amazon Music, nugs.net, Sony Select, and Tidal.

MPEG-H Audio uniquely enables you to deliver personalized audio complete with custom UI on the device. For example, your live sports viewers can pick their favorite commentary or listen in their native language without needing to restart the stream. Accessibility customers can enhance the dialog placement or tune into audio description while the rest of the family enjoys the regular mix. Replacement ads can be synchronized down to the video frame level, both on the intro and outro, without garbling the playback, keeping fans right with the action.

All of this fully under your control in a single stream with seamless, realtime switching.

Fraunhofer has the pieces you need and is ready to support you implementing MPEG-H Audio in your apps or on your devices.

^{Goodbye to Interrupted or Buffering Audio and Video Streams – thanks to xHE-AAC}

xHE-AAC, the latest generation of the AAC codec family, is the ideal solution for today’s audio and video streaming services – be it movies, music, audiobooks, podcasts or digital radio. With a stereo bitrate range from 12 kbit/s to 500 kbit/s and higher, as well as improved speech quality and stereo imaging, xHE-AAC noticeably improves sound quality. Its mandatory MPEG-D DRC loudness and dynamic range control and seamless bitrate adjustment using DASH and HLS guarantees the best user experience in any playback situation. xHE-AAC decoding is natively supported in Android, Fire OS, iOS, and Windows. At NAB 2023, Fraunhofer shows the latest features: xHE-AAC encoding of live broadcasts and events to complement its existing file-based encoding.

^{LC3/LC3plus: High-quality Audio for the Entire Communication Ecosystem}

The new LC3/LC3plus audio codec was jointly developed by Ericsson and Fraunhofer IIS to address the drawbacks of today's wireless communication platforms. The low complexity of the codec meets the requirements of wireless communication platforms such as Bluetooth, DECT, and VoIP terminals. By reducing the required bit rate by about 50 percent compared to older codecs, LC3 and LC3plus enable energy-saving services that make a longer battery life or the development of smaller products possible. Thanks to the flexible codec design, applications are not limited to voice services, but can also be extended to high-quality music streaming. At the same time, the codec operates with low coding delay, low computational complexity, and small memory requirements.

Learn more about LC3/LC3plus at our booth and experience the quality of a phone call using LC3plus.

^{easyDCP and IMF Studio}

With the easyDCP software suite, post-production companies can generate DCPs, KDMs and IMF packages compliant with the industry standards, easily exploiting the potential of the technology on common computers. It is an easy -to-handle solution for the creation, playback, and quality assuranceof SMPTE compliant IMPs/DCPs. Due to a very flexible subscription licensing model, IMF Studio enables users to create complex workflows in local and cloud-based environments. easyDCP software suite and IMF studio offer GPU-based real-time decoding and fast software-based decoding and support Dolby Vision.

Learn more about easyDCP online and at our NAB booth.

^{JPEG XS: Low Latency Codec for Video over IP}

We present at NAB our implementation of JPEG XS as an SDK to easily make available the JPEG XS advantages both, low latency and high resolution over IP in media equipment and in media as well as broadcast workflows. JPEG XS stands for extra speed and extra small. The new ISO mezzanine codec standard co-developed by the Fraunhofer Institute for Integrated Circuits enables interoperability and allows an easy and cost effective integration into IP based infrastructure. As an ultra low latency lightweight image coding system, JPEG XS offers visually lossless quality with compression ratios up to 10:1. It also supports resolution up to 8K and features a frame rate from 24 to 120fps. Whether Virtual Reality, gaming, in-house or broadcast and digital cinema workflows, the upcoming JPEG XS mezzanine codec standard can be applied where uncompressed video is used today.

We are partner of the JPEG XS Patent Pool Licensing. Learn more about the Patent Pool Licensing at www.jpegxs.com