Dr. Karl Weick has spent many years supporting the Fraunhofer Institute for Integrated Circuits IIS. Following a successful career, he and his wife founded the Stiftungsfonds Weick, an endowment fund that makes annual donations to Fraunhofer IIS and has financed prizes for several competitions at the institute. He also provides his support to numerous other projects, ideas and people. We asked him what inspired his dedication and commitment to these various causes – and what he would like his endowment fund to achieve in the future.
Dr. Weick, when you look back over your highly successful career, which moments stand out most clearly??
I come from a farming and wine-growing background in the German city of Worms. Once I finished school, I headed to Geisenheim to study viticultural engineering, which I initially thought was the industry for me. But by the time I finished my studies, I had developed a passion for marketing, so I decided to take the next step by doing a degree and doctorate in agricultural science and business administration at Justus Liebig University Giessen.
I went on to spend over 30 years working in product development and application consulting at BASF, including 15 years as the head of sales and marketing in the same area. In my last four years at BASF, I was in charge of CRM and e-commerce – and that’s when I realized just how much I wanted to pass on all my experience to the younger generation once I retired: from product development and application consulting through to sales, marketing and e-commerce. I hadn’t been retired for long when I came across the Northern Bavaria Network – now known as BayStartUP – which the Fraunhofer-Gesellschaft is also involved in.